SUSTAINABILITY STUDY OF PRICING & PROMOTION STRATEGIES FOR E-RETAIL IN INDIA

Abstract

As of 31st December 2013, India had an internet user base of about 238 million. The penetration of e-commerce is growing at a very fast pace with a large number of new entrants. India is staring at a new paradigm of digital consumerism. As the clocks ticks, the people of India are enthused and excited to get on to this digital bandwagon. They are connected, they are informed and they can’t get enough of it. The e-Commerce industry is offering them their chance. However, the industry needs the required support from all stakeholders in its ecosystem to surmount the challenges and to embark on profitable growth.

Hence, it becomes inevitable to understand what drives the online shopping business. In the report we shall try to answer the following questions, some in brief and some in great detail

Key Objectives-

 To understand the current online shopping scenario in India.  To understand the retailer’s perspective about their primary goals: sales/revenue or profitability.  To understand the investment scenario in e-commerce space  To understand the retailers perspective future growth & profitability  Study the pricing strategies adopted by e-retailers to compete with offline stores  To study the sustainability of sales-oriented goals of e-retailers  To identify best practices and opportunities in e-Retail in India  Recommend possible solutions which leads growth of profitability in e-Retail; not just growing sales without profits  Understanding pros and cons of market consolidation  Understanding the future of online shopping for India 2020.