ANALYZING COMPETITIVE LANDSCAPE & IDENTIFYING OPPORTUNITIES FOR E-RETAIL IN INDIA

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Title:	ANALYZING COMPETITIVE LANDSCAPE & IDENTIFYING OPPORTUNITIES FOR E-RETAIL IN INDIA
Authors:	JAIN, ABHISHEK
Keywords:	E-RETAIL E-COMMERCE
Issue Date:	May-2014
Series/Report no.:	TD-1420;
Abstract:	India has an internet user base of about 238 million as of 31st December 2013. The penetration of e-commerce is low compared to markets like the United States and the United Kingdom but is growing at a much faster rate with a large number of new entrants. Hence, it becomes inevitable to understand what drives the online shopping business. In the report we shall try to answer of the following questions, some in brief and some in great detail. Key Objectives  To understand the key criterion Customer selects an online shopping portal.  To understand the retailers perspective on improving online shopping experience.  To identify best practices and opportunities in e-Retail in India  Recommend possible solutions which positively impacts the growth of e-Retail  Understanding the future of online shopping for India 2020. Key
URI:	http://dspace.dtu.ac.in:8080/jspui/handle/repository/17454
Appears in Collections:	MBA

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