ANALYSING THE CHANGING TRENDS OF BOLLYWOOD

Abstract

Bollywood has become a face of India for the rest of the world. Brand “Bollywood” has established itself as the most accredited brand of the world on grounds of both quality film production and customer satisfaction. With maximum number of films being produced accredited under its belt time and again it has proved to be centre of attraction for foreign actors and actresses to be a part of this saga. Similarly we have seen a plethora of foreign investors specially media companies like Disney and others taking special interest for this industry. Its viewership is not confined to south Asian Hindi speaking countries but has crossed the natural boundaries which is indubitably a matter of pride and respect. The aim of the project was to construe the trend analysis involved in the marketing strategies by the industry by virtue of which the it has enabled customer satisfaction. The study highlights how modern thought leaders has used a differentiated model of communication within and India to subside the cost of communication and yet have high degree of brand equity. The study also brings into limelight the strength & weakness, opportunities & threats of the various past, current and future trends. Overall this study provides a comprehensive analysis of the marketing strategies and focuses on the various issues related to the respective matter.