AN EMPERICAL STUDY ON USER’S PREFRENCE TOWARDS CONTENT MARKETING AND ITS SIGNIFICANCE & METHOD OF IMPLEMENTATION

Abstract

Social media is the new power house for marketers in the world. Most companies use it these days and it turned out to be a powerful tool. Using social media properly will result in a better brand image, sales and customer satisfaction.

However, social media marketing is still a new subject that speaks to all merchants and business owners. A new trend is coming up in the Internet industry in recent years called content marketing.

Content marketing is, most of the time, thought of as the viral marketing or similar terms as buzz marketing or word-of-mouth. People who are familiar with the industry often cite instances of successful viral content pieces. Those who are not experts in the industry or have not studied marketing campaign content before would not recognize the reasons for the virality of such content.

The experts considered the most viral content on the Internet has seen, or in other words, gave birth to. These contents are moved from a national website, and then spread to the entire World Wide Web through social networks and other means of communication. Some viral cases have appeared in traditional media such as television.