RETAIL DISTRIBUTION AND ADVERTISEMENT STUDY OF PEPSI

Abstract

The survey was conducted by keeping following objectives in view:-  The survey was done to find out the present status of PEPSI in the retail outlets.

 To find the receptivity of the brand among the retailers and consumers particularly of eating and drinking, grocery store, and convenience shops.

 To study of distribution and marketing strategy of pepsi, the major competitor in this category.

 To collect data about the retailers that can be used for activating new channels and merchandising opportunities.

 To find out wavs to increase the sales of the new launches in different places.

SCOPE OF THE STUDY

Scope of the study for PEPSI , by this study, the company will come to know:-  Through this study company can know about its growth.

 This study will also help to the company to know about their new concepts position in the market.

 This study will also help to the company to know about its promotional activities.

 Through this study company will know about the availability of its products in the market.

The survey was based on three topics:-

 Firstly, we have to check the cooler management i.e. the cooler that was provided by the company to the customer, are properly managed/working or not. And lastly the most important aspect of cooler management was the brand order.

 Secondly, we have to check the availability of the product i.e. whether the product is available to the customer or not.

 Lastly, we have to check the activation, which is a very important because activation helps to boost the sales. Activation is done through boards i.e. glow sign. And is very helpful in attracting the customers. Rack with header is provided to the Grocery, outlets, which should be fully charged.

Right Execution Daily (R.E.D) is the diversification of outlets as Channel, Class, and Income. Let‟s know what are the Channel, Class, and Income respectively.