A CONTEMPORARY STYLE OF ADVERTISING OF POLITICAL PARTIES IN INDIA

Abstract

The advertisement style is shift from pamphlet & outdoor to news & print media to radio & TV commercials to digital advertisement through social media and search engine advertisement. The advertising is changing according to target audience, advertiser are using different analytics to customize their marketing mix to target customers. In a same way the political advertising is changing very fast. Political parties also make use of advertisements, to influence the decision of people, by making them aware about their achievements and election candidates. In last Lok Sabha election political parties used different advertising technique to influence the people such as they used the 3D hologram rally also they are very active on social media to target the youth population which is highest in number in last election. A literature review covering the details of political advertising history and psychological aspects related to ad-appeals. The survey will include questionnaire on political advertising and brand recall. In this report a survey will be conducted and based on data conclusion will be drawn.