TO STUDY CONSUMER AWARENESS AND ATTITUDE TOWARDS JUNK FOOD AND COMFORT FOOD

Abstract

People in the Indian subcontinent have long been known for the delicious foodstuffs they prepare, serve, and eat. People in India subcontinent invest a lot of time, energy and wealth to arrange their meal. As the time passed the food habits of people in these areas have changed considerably and also the socio-economic structure of the countries. People living in urban areas either living as bachelor or in nuclear families are short of time and thus cannot invest the same amount of time as before. This report focuses on the fast food trend in today’s Indian society. Questionnaire was used as data collection tool. Qualtrics software was used to get the responses from the respondents and Statistical Package for social sciences (SPSS) was used for inferential and descriptive analysis. The result showed that people like to eat outside their home. Results also showed that youngsters spend more on Junk foods also people conceive fast food as a way of enjoyment and fun. Quality and value related perception is influenced by income. Junk food and its effect on human perception have been analyzed in this report. The report tries to explain several feature of eating fast food and the current trend in the modern society.