CAN PERSONALIZING AND ONLINE MARKETING HELP FIRMS? A CASE OF NIKE IN INDIA

Abstract

The proposal which I present here would be focusing on the issues related to online marketing by the firms and personalization of products among the consumer. This will describe the brief information on what theories, methodologies and time scale will I be following. There will be a brief focus on the primary and secondary research that will be followed. The amount of risk and cost involved in leaping towards the personalized production and online marketing is quite high. Firms need to be sure about the class of consumers that they target and the returns they focus upon form the market. Today the level of competition within the shoe industry has reached at the highest limits; firms try their best to overcome this indulging themselves into many activities. This only helps them if the steps taken forward are decided at the right time and in right direction. Today online marketing has taken a boom in India major fraction of the population today tend to look for new products and get information through internet, so why not firms take advantage of this and manage to get the best returns out. Today consumers have a large pool to choose their products from so industries need to focus on maintaining their customers. When an individual looks for shoe he tries to keep his options open as to what he likes he might find it in one or the other store. This is what makes the industry loose the customer to their competitors. So can offering personalized products help them maintain and build customers? This paper will help me investigate more on these issues in greater detail with the help of theories, journals, articles and reviews of other authors who have researched on this topic before.