COMPETITIVE INDEX OF E-RETAILER FIRMS

Abstract

India has the world‟s 3rd largest Internet user base, which crossed the 200 million mark recently. Better connectivity, booming economy and higher spending power helped the Indian e-retailing market to grow from $600 million two years ago to $2.3 billion. We are at a similar inflection point as China was 10 years ago. This is just the beginning. The e-retailing market is expected to reach $32 Billion by 2020. According to Matrix Partners, many „Billion dollar e-commerce companies‟ are expected to be created in India by then. As of Q1 2015, three Indian Startup eretailing companies, Flipkart, Snapdeal and Paytm (One97), have managed to enter the BillionDollar club. Notably, these 3 and the other big domestic and foreign players, namely eBay and Amazon, follow a horizontal marketplace model