TO CONDUCT PRIMARY RESEARCH ON CUSTOMER EXPERIENCE ONLINE CLASSIFIED COMPANY LIKE OLX AND QUIKR

Abstract

This project is based consumer experience and perception towards online classifieds websites like OLX and QUIKR. The main objective of this research includes identifying the consumer behavior and perception towards online shopping of second hand goods from OLX and Quikr. Also this study explores the factors attract the customers towards online shopping of second hand goods from OLX and Quikr. This research is based on both primary and secondary data. Primary data was collected through questionnaire survey. Olx & Quikr are an online classified advertisement medium and became meeting point for consumers to consumers. Both brands have been changed entire scenario of classified advertisement category within 8-10 months and aggressively active in-context of brand awareness and consumers experience with online classified in Indian market. Through last decade an effervescent transformation has been occurred in the consumer perceptions about the way advertising and marketing have been used to existing and innovative products. All these advancements are made possible just because of latest technology that has quickly improved the increase of using digital media for communication, particularly the internet. In the present scenario, large amount of companies are dreadfully looking towards internet marketing to achieve, capture and sustain consumers for developing a strong association and advance the level of brand reliability with their existing and prospective customers. Internet is the primary component of digital media. It helps in creating the connection between the computers which helps in the information processes. Due to the growth in internet the way of buying a product is changed from conventional to e-buying and the modes of getting information is changed. Customers can get all the information and even place the order by sitting in their home. It has increased the level of competition because customers have easy access to the information which allows them to compare the products and chose the best among them.