A STUDY ON EMPLOYEE RETENTION WITH SPECIAL REFERENCE TO PRITHIVI CREATION IN TIRUPUR

Abstract

This study was conducted to find out the retention problems being faced by prithivi creation based in Tirupur. Employee retention means keeping the employees with the company for a long period of time. It involves encouraging employees to stay with the organization for a long period of time or at least till their project is over. It is beneficial for both employees and the organization as both are benefitted from a long term relationship with each other. The era is changing is going more towards keeping your current employees happy and retained with the organizations rather than hiring new employees for every new project. In order to meet all the expectations of the organization and the employees the human resource needs to be updated and on the toes to meet the expectation of both the employees and the organization. The exit interviews being conducted by the human resource department is a one big example of this. Satisfied employees result in good image of the company in the market. It also helps in improving the productivity of the employees of that particular organization which in turn helps them in getting more business. A satisfied employee helps in increasing business, increasing profit and reducing cost incurred by the company. So, this was conducted for the company to focus more and more on their current employees and invest amount on them rather than investing on hiring new employees.