STUDY OF THE DECISION MAKING PROCESS FOR CHOOSING A COLLEGE/INSTITUTION FOR PURSUING FULL -TIME MBA EDUCATION IN INDIA

Abstract

The study seeks to explore the criteria with which students select their choice of MBA College. In essence, I try to establish the ranking of variables thought to be important for college selection. Also, the degree of influence by external sources on students’ decision would also be evaluated. The main purpose of the present study is to identify the factors (common and least common) that influenced the choice of career of students pursuing an MBA degree in India, and the role that various people and factors played in their decision making process. The study also aims to identify the correlation between various factors and decision making process for selection of any B school by a student. Demographic variables, educational background, work experience and personality type of students play an important role in decision making process and therefore, the study attempts to find out the differences in choices made by students and explore various other criteria for the selection of B- school among students. The following objectives have been outlined: • To determine whether demographic factors influence college choice. • To explore other factors(campus, infrastructure, faculty, placements) influencing college decision making • To find correlation among various factors influencing college decisi