ANALYSIS OF CONSUMER BUYING BEHAVIOR AND POINT OF SYSTEM AT BIG BAZAAR

Abstract

Retail industry’s turnover in India is expected to increase from US $ 353.0 in 2010 to US $ 543.2 billion by 2014 as reported by India retail report. Growth in retail sector will be driven by explosion in organized retail. Thus there will be entry of more retailers in the country, which will lead to increase in competition. Already companies are spending a lot to attract customers in their stores, they keep on bombarding customers with their marketing tools to make sure that they come to their store. All these activities lead to increase in the acquisition cost of the customer. Therefore every time a customer comes to their store they want to increase the amount of money they spend inside the store. This is where Point of sale system comes into play, in increasing average bill value. In the project “Analysis of Consumer Buying Behaviour and Point of Sale System at Big Bazaar”, research study was carried out to understand the point of sale system and customer behaviour at Big Bazaar. The procedure of my project started with analyzing the buying behaviour of consumers at Big Bazaar and their behaviour at cash counter.