CONSUME LOYALTY OF JIO IN DELHI

Abstract

By implementing the concepts showcasing the consumers loyalty which encompasses the trust and satisfaction, this research study tries to present a perception of consumers behind being loyal to Jio and how this perception leads to fluctuation in customer loyalty towards Jio. It also tries to rank the factors which leads to loyalty and satisfaction.

The thinking of this study is to know the consumer loyalty of Jio consumers after free services happiness. Whether Jio is continued by consumers or not ?, to get knowledge about complete satisfaction of Jio consumers and the factors for consideration and selection of JIO.

In the digital era, firms are employing quality technique to optimize their profits and maintain their no. of consumers which can lead to change in the levels of satisfaction and loyalty intentions.

Effect of satisfaction with purchase and services was analyzed and it was found that satisfaction with purchase had a strong and positive association with loyalty. Thus meaning that increase in satisfaction will lead to being loyal.