CONSUMER PREFERENCE ABOUT NESCAFE COFFEE

Abstract

Marketing plays avital role in the growth and developmentof the country. Growth and development always@keep a peace in the economy. Now the modern marketing faces the high competition. The consumers are satisfied only when information is collected from the consumers. The marketing is a consumer oriented marketing. It begins with the consumers. This project is about preference of NescafeCoffee. In the big competitive market, there are majority of people who prefer only NescafeCoffee due to its quality, good taste, quantity, availability, refreshing etc. Company image of Nescafe is very high. It is well concluded that NescafeCoffee is excellent in quality and taste. In India, it enjoys very high brand awareness. It offers reasonable priced and good quality product, which helps her to maintain its position in the market. Nescafe should give some promotional and other offers so that price conscious people should also be attracted to purchase its product. Question on factors has been asked to identify much affecting factors in while purchasing the NescafeCoffee. The survey revealed that two factors: Taste and Quality are the most important factors. Company must maintain this strength and try to satisfy the need by providing value and satisfaction to the consumers.