HIERARCHY OF EFFECT MODEL IN SYNERGY OF CREATIVE ADVERTISEMENT

Abstract

The advertisement liked by the people are marked high on divergent and on the relevance by the people only. Which make the advertisement creative as it is defined in the above part of report the creative advertisement is defined with the relationship of divergence and relevance. The presence of both element makes the advertisement creative and creative advertisement are liked by the people which could be concluded from the research concluded. The most liked advertisement Vodafone zoozoo is one of its kind of creative advertisement in which the real people are made looked as animated as possible. The advertisement was liked by most of the respondents in the survey conducted. It was marked high in divergence and relevance. In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BC) of bamboo flutes played to sell candy. Advertisement usually takes in the form of calligraphic signboards and inked papers. A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with "Jinan Liu’s Fine Needle Shop" and "We buy high quality steel rods and make fine quality needles, to be ready for use at home in no time" written above and below is considered the world's earliest identified printed advertising medium. In Europe, as the towns and cities of the Middle Ages began to grow, and the general populace was unable to read, instead of signs that read "cobbler", "miller", "tailor", or "blacksmith" would use an image associated with their trade such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers (town criers) to announce their whereabouts for the convenience of the customers.