PROMOTIONAL STRATEGIES ADOPTED BY RETAILERS IN DELHI

Abstract

This project is of market research. It was conducted at Delhi-NCR region to find out the “Promotion strategies which various Multi-Retailers are adopting in the current aggressive competition in the market. Now days many players have come in different verticals of retail and this has make the competition as “survival of the fittest”. They all are adopting all possible marketing moves, providing satisfied service, selling at cheap rate if required, additional services, providing more variety etc. All this has brought the competition mainly to one differential and that is PROMOTION STRATEGIES. Promotion strategies have become main source to attract customers for these retail chains where every other thing is almost same. Through this project I will be able to know the mindset and situation of Indian brick and mortar retail market which is facing tough war from both other same retailers and as well as from online retailers.