SOCIAL MEDIA AND HRM: THE NEW MODE OF INTERNAL COMMUNICATION

Abstract

Social media is well-established as a consumer and brand- oriented set of tools. Increasingly, social media is being offered as an innovative solution for internal effectiveness. When strategy and governance are integrated with social media tools, they can positively impact your organization. An organization that thoughtfully embraces social media can realize opportunities across four areas: Collaboration: Constant, transparent, and effective collaboration with employees, candidates, customers, and suppliers. Talent management: Top performance delivered through robust and real-time training, development, and support. Administration: Employee-centric Human Resources (HR) operations, regardless of where employees are in the world or organization hierarchy. Employee engagement: Single, unified culture with engaged employees driving business success.Companies that don't embrace social media as a communication and recruitment tool might risk losing potential business and quality candidates to their competitors that are focused on such outreach.