EVOLUTION OF GROCERY PRODUCTS IN E-COMMERCE

Abstract

No one likes to shop for groceries in overcrowded markets or wait endlessly for their turn at cash counters, especially after a tiring day at office. Online grocery retail is an alternative. Grocery products are those which is used in any household that includes both food and non-food items on daily basis. This dissertation is done to understand the evolution of grocery products in e-commerce and its future prospects. Objectives of the project is to understand the consumers need with respect to grocery products, what problem they face in current online system, things they like about current system, what extra they expect from these e-commerce website. The methodology used in this project is both primary and secondary research. Secondary research is made from various newspaper articles and blogs available online. The primary research is made through online survey so that the right segment of consumer is targeted.