COMPARATIVE ANALYSIS OF CONSUMER PREFERENCE TOWARDS CAFE COFFEE DAY AND BARISTA

Abstract

This report provides information on “Comparative Analysis of Consumer Preferences towards Café Coffee Day and Barista”. Café Coffee Day operates a retail chain of cafes in India. Its menu includes hot coffee, international coffee, cold coffee, hot chocolate, cool drinks, cool refreshers, soda, hot coffee, ice creams, coffee add ons, powder coffee, quick bites, sundaes, and tea. Barista is noted as a pioneer of Indian café culture. The Barista chain of espresso bars delivers a truly Italian coffee experience in warm, friendly and relaxed environments. It aims to provide a comfortable place for people to unwind over interesting conversations and a cup of coffee This report on the comparative study of Barista Vs café coffee day, compares them on the basis of their marketing mix, distribution system to their outlets, 7Ps of each, SWOT analysis of Barista and Café coffee day, customer satisfaction level towards Barista and Café coffee day and the comparative rating to the Barista and Café coffee