A STUDY ON CONSUMER PERCEPTION AND AWRENESS ABOUT SMARTPHONE PRIVACY AND SECURITY

Abstract

India is the third largest smartphone market place for the mobile device manufacturers. This is mainly attributed to the fact that india has a large population and smartphones have gained wide adoption even by those who do not take advantage of full potential of their smartphone. Smartphones have been a source of not only connection with the rest of the world but also as the source of instant information. Many people especially the young generation in india use their phones to enjoy multimedia content and at the same time do office work more than ever before. But what the people are not aware of is how their smartphone actually using their personal information to send it to government as well the advertisers for variety of purposes. India in particular is a place where people have a notion that government can never exploit people with their sensitive information whereas people around the world(where smartphone adoption is high) are extremely critical of their government as far as this is concerned This has formed the basis for this project as it was specially targeted towards the young Indian customer as to what does he think about his security and privacy rights. Also, the survey done as a part of this project tries to find out awareness among people regarding their security and privacy