FUNDAMENTAL AND TECHNICAL ANALYSIS OF FMCG INDUSTRY

Abstract

This report analyses the “Fundamental as well Technical aspects of FMCG industry”. We have evaluated, calculated and analysed using EIC analysis as well as trend analysis for the following companies of this sector: 1. ITC Ltd. 2. Nestle India Ltd. 3. HUL Ltd. 4. Britannia Ltd.

The main aim of the project is:

To do the EIC analysis of the various FMCG companies. To understand about the FMCG industry using Michael’s 5 Porters Model, then evaluate the value of firm using expected future cash flows. Also, analysing the trends of stock prices in order to make the decisions regarding the investment in the particular stock of the company. We also analyse the companies with respect to the SWOT analysis giving the perspective of investment and concerns for the particular company.