STUDY ON VARIOUS WAYS OF MARKETING CAMPAIGN FOR PEARL CANDY

Abstract

I, Swadhin Khanna (2K17/EMBA/544) of Delhi school of Management, a EMBA student. This report explains the importance of digital marketing in present era and this report will help the reader to get an idea about the Industry, Indian population and digital media, concepts of digital marketing, Duties and responsibility of client servicing executives in an agency, Steps involved in client servicing. After reading the whole report the reader can able to understand the reason behind growing digital media marketing.

Title “Study on Various ways of Marketing Campaign for Pearl Candy” to understand the requirement of clients, formulating strategies for clients, executing those strategies to achieve the objectives.