SUPPLY CHAIN DIFFERENCE IN THE SELECTED MEAT INDUSTRY FIRMS OF INDIA

Abstract

Coordination in supply chain members is an essential factor for better supply chain performance. The best way to improve supply chain coordination is to implement a proper coordination mechanism. The primary objective of this research is to study the performance of a multi-level supply chain used in two Food and Beverage Company in different domains. The coordination mechanisms used in this study are Product Delivery, price discount and information sharing. Initially, a three level supply chain consisting of a supplier, a manufacturer and a retailer has been used to study the combined effect of price discount. This study showed that implementation of offline mechanisms improves the performance of the supply chain as compared to Online. In the First level we study the difference between the supply Chain of an online model and one of the offline models. On the financial comparison we will derive the effective cost of a single order. In the second level we will find out the feasibility of multiple hub models and find out the possible location for hub. In the third level we will try to find out if offline channel of sale is more fruitful than online channel or not.