GROUP INFLUENCE ON INDIVIDUAL’s DECISION

Abstract

The study is about if the individual would conform to others before saying his/her answer out loud or if they will keep their independence and say what they exactly think. The study will determine how and at what extent a group behavior influences an individual’s decision making power and his/her productivity in an organization. Project was divided into various phases: The first phase mainly concentrated on getting a theoretical knowledge about the Asch Conformity Study and various concept of Social Psychology. During this tenure, an in depth knowledge about the topic was achieved. Then, three experiments were prepared in order to examine the interpretations of Asch Conformity Study. In this phase, the experiments were mailed to students of different age group. In the subsequent phase of the project, analysis of the data was conducted. It was done by recording the data in an excel sheet and analyzing it was the main part of thisphase. The last phase suggested practical recommendations to the organizations based on the study and research done on the topic To examine the interpretations of a well-known investigation in social psychology, the set of studies by Solomon Asch of the effects of a unanimous majority upon the independence and conformity of individuals. To determine how and at what extent a group behavior influences an individual’s decision making power and his/her productivity in an organization.