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DC Field | Value | Language |
---|---|---|
dc.contributor.author | PARGAIN, VINI | - |
dc.date.accessioned | 2019-12-30T10:10:28Z | - |
dc.date.available | 2019-12-30T10:10:28Z | - |
dc.date.issued | 2016-05 | - |
dc.identifier.uri | http://dspace.dtu.ac.in:8080/jspui/handle/repository/17228 | - |
dc.description.abstract | With advancement of Technology, E-commerce user and portals are increasing very rapidly in India. With increase in E-portal, the purchasing power and decision making power has increased, due to this switching speed has been increasing day by day which happens due to low satisfaction levels. In this research, I tried to analyze what are the main factors which are responsible for the satisfaction level of the consumers on the e-commerce websites. For proving this theory, primary research was conducted on 122 respondents. They were asked a range of questions from Image of the portal to the sales offers influencing their purchase decision. The major positive correlations between Satisfaction and discounts at 38%, with privacy/ security at 36%. But overall all the independent factors had a positive correlation with the dependant factor i.e. Satisfaction. And the primary data collected supported the calculations with a majority in favour of satisfaction level of the consumers using e-commerce websites | en_US |
dc.language.iso | en_US | en_US |
dc.relation.ispartofseries | TD-2223; | - |
dc.subject | E-COMMERCE | en_US |
dc.subject | WEBSITES | en_US |
dc.title | A STUDY ON THE SATISFACTION LEVEL OF CONSUMERS ON E-COMMERCE WEBSITES IN INDIA | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | MBA |
Files in This Item:
File | Description | Size | Format | |
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Vini_Pargain.pdf | 625.18 kB | Adobe PDF | View/Open |
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