ANALYSING CUSTOMER PERCEPTION AND POSITIONONG OF TWO LEADING E-COMMERCE RETAILERS AMONG THE INDIAN YOUTH

Abstract

Electronic Commerce is process of working together through personal computer systems. A man sitting on his seat before a personal computer can get to every one of the facilities of the Internet to purchase or offer the items. Unlike conventional business, which is completed physically with exertion of a man to go and get items, e-commerce has made it easier for people to lessen physical work and to spare time. E-Commerce which was begun in early 1990's has taken an extraordinary jump in the realm of PCs, yet the problem that has obstructed the development of e-commerce is security. Security is the grave test confronting e-business today and there is still a great deal of headway to be made in the field of security. The fundamental point of preference of e-business over conventional trade is that the client can scan online shops, look at costs and request product sitting at home on their PC. For expanding the utilization of e-trade in creating nations the B2B e-commerce is executed for enhancing access to worldwide markets for firms in developing nations. For a developing nation progression in the field of e-business is vital. The exploration methodology demonstrates the significance of the e-commerce in creating nations for business applications