AN ANALYTICAL STUDY TO UNDERSTAND THE CONSUMER PURCHASE PREFERENCE FOR HOUSEKEEPING PRODUCTS IN B2B SEGMENT

Abstract

The study aims at analyzing the consumer purchase preference of housekeeping products in B2B segment. Housekeeping department is the only department which essentially deals with the cleanliness, neatness and healthier atmosphere and all secondary activities that support the primary operation of housekeeping department. The purchase preference of housekeeping products by the purchase manager of Hotels, Restaurants, Offices, Hospitals, Schools, Colleges, Universities, Banks depend on various factors. These factors are price to purchase, brand image and market value, quantity of the purchase, odor of the various cleaners, quality of the purchase, tender value allotted for the purchase, after sale services, billing cycle, relationship with the purchase manager, and period of contract. As the competition is becoming severe day-by-day it has become very important for the industries to understand the actual need of the customers of various business units and strategically plan their moves according to the needs of customers. The success and failure of the organization depends on the loyalty and buying pattern of the consumer towards the products or service offered by the organization. It is important to create relevant goods as the consumer's purchase intention towards the product itself. People differentiate themselves as their views for different things which finally differentiate from each other.