STUDY ON USE OF TRAVEL BLOG AS A MARKETING TOOL

Abstract

Blogs With rapid development of world of Internet marketing and social media, blogs have emerged and are establishing themselves as an effective publishing tool. Blogs have become an important part of the internet world. Blogs now are not only considered as a digital publishing tool. They have achieved popularity in businesses and in individuals alike. Blogs are now considered as a strong digital marketing tool and a means of communication to reach out the audience. The study aims to give an overview of the blog and its usage as a marketing tool. The study will also look into the features that make a blog successful be it the content features and technical features. These will be explained with the help of three examples from the travel blog world. These three blogs belong to different category of travel blogs- individual blog, collaborative blog and corporate blog. A comparative analysis is made between the three travel blogs according to the given features.