THE STUDY OF NARENDRA MODI’S PRIME MINISTERIAL JOURNEY: A MANAGERIAL VIEWPOINT ANALYSIS

Abstract

Narendra Damodardas Modi is the first Prime Minister in 30 years to lead a single-party majority government at the Centre. Modi’s brilliant ascent– from an ordinary tea seller to one of the longest serving Chief Ministers in the country to the 15 th Prime Minister of India – is of a person who imagined and who set out to challenge the most intense political family in the Indian political scenario. . A fantastic speaker, an expert strategist and a technically knowledgeable Prime Minister are amongst the numerous plumes in his cap. The dissertation aims at analyzing the Prime Ministerial journey of Narendra Modi in his almost two years at office. There are many managerial takeaways and lessons that his journey has to offer to corporates and students alike. This dissertation is a trial to understand what makes the Prime Minister so charismatic than his predecessors. The main objectives of this dissertation are: 1. To evaluate the General Elections 2014 with respect to their significance in history and their importance in the Indian scenario. 2. To critically evaluate the various initiatives that Prime Minister Narendra Modi and his team has rolled out in their term at the centre. 3. To examine how successful these initiatives have proven to be and the respective performance of the same 4. To inspect how effective the strategy of networking with Global Leaders has been for Prime Minister Narendra Modi and India 5. To scrutinize how the extensive use of Social Media platforms have helped Prime Minister Narendra Modi in staying connected 6. To analyse the crucial importance of good communication skills and how Prime Minister has shown elements of great oratory skills. 7. To study the new form of Governance style that Narendra Modi has been following, earlier as the Chief Minister of Gujarat, and then as Prime Minister of India.