AN ANALYTICAL STUDY OF E-COMMERCE IN INDIA WITH PARTICULAR REFERENCE TO FLIPKART

Abstract

The changing global trends have important implications for Indian retailers. The Indian consumer remains value conscious. The consumer in most cases is willing to spend money, but remains cost conscious, evaluating every rupee spent. It is therefore imperative for retailers to offer price advantage via sourcing and operational efficiency and a strong private label program to attract customers. Existing and new entrants need to achieve scale quickly for driving efficiencies in procurement, supply chain and marketing. Else they risk being marginalized by larger players. Real estate and human resources will be the critical drivers to build scale. Analysis of Customer Perception towards online shopping on Flipkart.com. Basically it is important to investigate the motivation behind consumer purchase but it is equally important to find us how the consumers form perception and behaviours towards online buying because consumer perception towards purchasing online is a conspicuous factor affecting actual buying behaviour. One of the researches is to work on factors that influence customers to buy online from Flipkart.com, and have decided to study four factors such as convenience, time saving, Website features, and security. And along with this the study for out of stock on highly discounted items also will be done. However, customer’s willingness to purchase online could be affected by one’s individual needs and these needs can be ‘Need for cognition’. Taking these aspects into account, a survey is conducted to know the perception towards online shopping on Flipkart.com Customer perception is defined as the way that customers usually view or feel about certain services and products. It can also be related to customer satisfaction which is the expectation of the customer towards the products. When a customer purchases a service, the attitude of the customer is the function of Value, Quality and the satisfaction level of the customer. The value of the service is determined as the price or time he is going to spend for a particular service. Customer testifies the quality of a service, either by his own past experience or by the communication of the service provider. After the consumption of the service the customer measures the satisfaction level he gets from consuming the service.