FACTORS INFLUENCING TRUST AMONG VENDORS IN SUPPLY CHAIN

Abstract

The importance of trust arises by the fact that it is regarded as an important contributor to the strength of different relationships. It is widely accepted as an important factor in dyadic business relationships. Thus, both researchers and practitioners are increasingly turning their attention to the concept of trust, as a mean for reducing uncertainty and securing a long-term relationship with business partners. Hence this aims to explore and evaluate the factors affecting trust among IT vendors in supply chain. These influencing factors are studied in supply chain relationships, focusing on companies operating in a IT sector in India. The research aims to signify the impact of different demographic factor i.e Age, Gender on the the influencing factors of trust. The aim is to contribute in the trust research and to show managers that trust and its antecedents lead to better business performance and better relationships with partners. The research is based on a quantitative analysis of the online questionnaire survey made for the IT service providers/vendors.