A STUDY ON CONSUMER PERCEPTION TOWARDS ONLINE FOOD ORDERING SERVICES IN INDIA

Abstract

The online food ordering startups has been growing faster in recent years with the help of fast growing technology, the service level has increased with the options of fast delivery, easy returns, payment wallets etc. This has resulted in a very competitive environment in this sphere of the industry. The project undertaken, involved the understanding of the online food ordering platforms as a marketplace. The primary aim was to understand the consumer perception towards the online food ordering services, as well as the important factors that helps in getting positive response of online food startups. The study tries to understand the trust level of customers in such platforms as there still exists certain parameters which cause a shadow of doubt in the mind of the customers while using such platforms. The project tries to understand such parameters as well.