AN ANALYSIS OF RURAL MARKETING IN INDIA

Abstract

I am Ramandeep Singh Puri (2K17/MBA/70), an MBA student of Delhi school of Management, Delhi Technological University. My report is on the scenario of rural marketing in our country, India. This report is a secondary, descriptive research project which has encased various topics that concern the rural markets of our country. This report gives an unbiased, clear idea as to what is rural marketing, what are the challenges that it carries with itself, the significance and opportunities available in the rural markets of our country. The various strategies and innovations that the companies have and can apply to leverage the rural markets. It also encompasses various case studies of companies that have successfully encountered and made their presence felt in the rural markets of our country. After reading the whole report, the reader will able to understand the reasons behind the growing attractiveness of rural areas and rural marketing in our country.

The title of the project report is ‘An Analysis of Rural Marketing in India’ and objectives of the report is to understand the scope, attractiveness ,challenges and the innovations that were/are being undertaken to successfully leverage the rural areas of our country.

The successful completion of this project report shows that rural marketing is the next stop for the marketers of our country.