VENDORS RELATIONS IN TELECOMMUNICATIONS SECTOR AND ITS INFLUENCE ON SALES: A STUDY ON AIRTEL

Abstract

There is an increased competition in the Indian telecom industry which has forced the telecom service providers to give more attention on service quality, customer and retailer satisfaction. The academicians have also been studying quality & satisfaction to understand the determinants and processes of market evaluation. The Indian telecom market may enjoy good growth rate owing to lower tele-density, stiff competition and lower tariffs. To beat the competition, retailer satisfaction is equally important like customer satisfaction; as satisfied retailer can bring more loyal customers to the organization. The purpose of this project is to know about the reasons why the retailers who are already selling recharges as LAPU and Coupons why are they not selling SIM Cards. With this research we also try to understand the SIM Card sale pattern to analyze whether the sale of SIM cards is high in the evening or not . With this research we also try to find out possible reasons that could affect the sale of SIM cards in the evening. Now-a-days telecom service has become a necessary service. In the field of marketing many kinds of survey are conducted by Bharti Airtel from time to time for promoting awareness.