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DC Field | Value | Language |
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dc.contributor.author | BHARDWAJ, PRANSHU | - |
dc.date.accessioned | 2019-12-19T07:33:37Z | - |
dc.date.available | 2019-12-19T07:33:37Z | - |
dc.date.issued | 2016-05 | - |
dc.identifier.uri | http://dspace.dtu.ac.in:8080/jspui/handle/repository/17136 | - |
dc.description.abstract | Hyundai Motors India Ltd. presently has 17.3% market share in the passenger car segment &It has a target to increase it by 1% every year. Riding on the huge success of Hyundai Creta, the aspirations & expectations are soaring high.To further boost this campaign,Hyundai is planning to launch Elantra in 2016 with some modifications in its petrol & diesel variant. Hyundai has already launched Elantra thrice before this in the year 2004, 2012 & 2015.Hyundai Elantra has been launched in India several times by keeping in mind premium segment & with a desire to give a stiff competition to all the other established players in this segment which are Volkswagen Jetta,Skoda Octavia, Skoda Rapid, Toyota Camry, Honda Civic, Audi & others. They all use skim pricing in this segment. Its segmentation would be based on a mix of demographic, geographic, psychographic &behavioural factors. Its target market would be upper middle or social class comprising professionals, executives and people who are in the midst of their career. | en_US |
dc.language.iso | en_US | en_US |
dc.relation.ispartofseries | TD2270; | - |
dc.subject | HYUNDAI ELANTRA | en_US |
dc.subject | MANAGEMENT | en_US |
dc.title | MARKET STUDY OF HYUNDAI ELANTRA | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | MBA |
Files in This Item:
File | Description | Size | Format | |
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starting.pdf | 48.29 kB | Adobe PDF | View/Open | |
index.pdf | 30.76 kB | Adobe PDF | View/Open | |
hyundai elantra project 18 May 2016 clean mode - Copy.pdf | 934.51 kB | Adobe PDF | View/Open |
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