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DC Field | Value | Language |
---|---|---|
dc.contributor.author | ARORA, MAYANK | - |
dc.date.accessioned | 2019-12-11T06:31:27Z | - |
dc.date.available | 2019-12-11T06:31:27Z | - |
dc.date.issued | 2016-05 | - |
dc.identifier.uri | http://dspace.dtu.ac.in:8080/jspui/handle/repository/17106 | - |
dc.description.abstract | E-Commerce sector in India has seen exponential growth in the past few years and is here to stay for the years to come. Hence it is a vital for Ecommerce giants to study the customer buying behaviour in detail to maintain their levels of profitability. Customer’s perception is difficult to measure as it is highly subjective. A company might be having the best user interface but still a customer might not visit it due to less number of options or maybe due to unsecure payment gateway. There are certain things which a customer takes for granted in your website but its absence can lead to dissatisfaction. So, it is vital that e-commerce companies put a lot of emphasis on what customer’s perceive as important as far as service quality is concerned. | en_US |
dc.language.iso | en_US | en_US |
dc.relation.ispartofseries | TD2282; | - |
dc.subject | E-SERVICE | en_US |
dc.subject | ONLINE SHOPPING | en_US |
dc.title | CUSTOMERS' PERCEPTION OF E-SERVICE QUQLITY IN ONLINE SHOPPING | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | MBA |
Files in This Item:
File | Description | Size | Format | |
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Title Page.pdf | 109.97 kB | Adobe PDF | View/Open | |
Certificates and TOC.pdf | 269.72 kB | Adobe PDF | View/Open | |
Report.pdf | 1.01 MB | Adobe PDF | View/Open | |
Questionnaire.pdf | 166.11 kB | Adobe PDF | View/Open |
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