DSpace JSPUI
DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Learn More
Please use this identifier to cite or link to this item:
http://dspace.dtu.ac.in:8080/jspui/handle/repository/17097| Title: | STUDY ON CONSUMER PERCEPTION AND ATTITUDE TOWARDS USE OF MOBILE WALLET |
| Authors: | AHMAD, NASEEM |
| Keywords: | MOBILE WALLET TECHNOLOGY |
| Issue Date: | May-2016 |
| Series/Report no.: | TD2657; |
| Abstract: | The selected topic for the research is “Study on Consumer perception and Attitude Towards use of Mobile Wallet” .The study is conducted during the 20th April 2016 to 25th April 2016. The main objective of the study is to understand the consumer perception and attitude towards use of Mobile Wallet in Digital era. To determine out the factors, which is most important in creating stimulus in Indians? To understand the use of Mobile Wallet as a payment gateway for utilities bill payment. To figure out how Indian are comfortable in using digital payment gateway to purchase a product. To understand post purchase behavior of Indian consumers and the future of mobile wallet in India. |
| URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/17097 |
| Appears in Collections: | MBA |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Study on consumer perception and attitude towards.pdf | 2.24 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.