CONSUMER PERCEPTION TOWARD SOLAR POWER PRODUCTS

Abstract

In the project I considered most common factors influencing the consumers buying behavior on solar energy products. It includes factors that make consumers to buy particular solar energy products. The factors describe pre-purchase and post-purchase behavior. The methodology adopted was descriptive research. Descriptive research is done using factor analysis by using a statistical tool called SPSS. A standard and structured questionnaire was prepared and used during the interviews as a tool for research to find the level of importance of each factor. The response of commonpeople was collected. They were asked to rate the factors on a Likert five point scalein agreement with the statements and scale ranges from 1= Strongly Disagree to 5 =Strongly Agree. A total of 78 samples were collected in a period of two months.