COMPARATIVE ANALYSIS OF TWO-WHEELER INDUSTRY IN INDIA

Abstract

The project deals with the analysis of three companies in the two wheeler sector. These companies have been chosen from the BSE two and three wheeler indices. It consists of following three companies: Bajaj Auto ltd., Hero Motocorp ltd. and TVS Motor Company ltd. (TVS). This project will try to analyze the factors affecting the growth of the above mentioned three major contributors in Indian two wheeler industry and their market share. In the analysis, financial ratios have been calculated along with the moving average graph, plotted to draw some inference regarding the growth of these three companies. Few aspects of fundamental analysis and technical analysis have been done. Fundamental analysis equips us to determine the growth potential in a particular stock and the technical analysis helps us to time the market to get maximum profitability from the situations emerging in it. The benefit of doing fundamental analysis of a company is to maximize return over a long period of time and the technical analysis helps us to capitalize on the various opportunities emerging in the market due to the sentiments prevailing in the market. These opportunities are generally scary to a retail investor because they don‟t have the understanding of the markets but give a huge advantage to a technical analyst. This project will focus on the various developments in the country that might help or hamper the growth of two-wheeler auto industry.