ADOPTION OF CHOO'S MODEL OF KNOWLEDGE MANAGEMENT FOR ENHANCING CUSTOMER'S CAPITAL MANAGEMENT IN TPDDL

Abstract

Based on this study, it is clear that knowledge management plays a significant role in innovation and enhancement of knowledge at ground level. Further study shows the potential role of knowledge management in innovation and how the value of knowledge management can be maximized to ensure a more efficient and effective innovation process. Impact studies in this area may be extremely valuable, especially in organizations that have distinct knowledge management and innovation programs. It is important for both innovation and knowledge Management professionals to understand the systemic relationship between these concepts and the value that it can generate in respect of creating and maintaining sustainable competitive advantage for organizations.