UNDERSTANDING AND PREDICTING THE FACTORS AFFECTING PURCHASE INTENTION OF LUXURY GOODS

Abstract

The basic objective behind doing this project is to gain the knowledge about the Management research and to interpret its various implications. I have selected the topic of UNDERSTANDING AND PREDICTING THE FACTORS AFFECTING PURCHASE INTENTION OF LUXURY GOODS. In this project I have included the various concepts, effects and implications regarding to study of MarketingResearch. Doing this project, it helped me to enhance my knowledge regarding the field work. Throughout the study I did undergo many new experiences related to people’s opinion as well as their tendencies, experience, behavior, and awareness. Through this report I come to know about importance of work and role ofdevotion towards the works.