IMPACT OF ADDICTION OF WHATSAPP ON THE PERFORMANCE OF INDIAN USERS

Abstract

Today in rapidly moving world, we can see changes in every moment. Therefore life is getting complicated in every phase of life but the technology has made it very convenient. It is evolving in the world at very fast pace and affecting people from various ways. And whatsapp is one of the medium of such technology. Now-a-days it is becoming popular among people of different age groups.It is currently available in the various electronic media such as I-Phone, Android, windows phone and computer also. Whatsapp is a brilliant application, and with the help of it we can connect ourselves to the society and the world. It is an effective medium for the flow of information and ideas. This application is advantageous for us in many ways which occupies a major part of our day-to-day life. However, this app has emerged as an important medium for social networking and sharing of information and ideas, even it has some harmful effect on the life of people using it. Hence, it is essential to find how it is affecting the life of individuals and the society at large. The present study is an attempt to study the impact of addiction of Whatsapp on the performance of the individual.The study uses both exploratory approach as well as descriptive approach to find the factors that affect the performance of people.