A STUDY ON CONSUMER ATTITUDE TOWARDS ONLINE GROCERY SHOPPING

Abstract

The Internet has been increasingly used to facilitate online business transactions between business entities and consumers for various products and services. One of the applications that has received much attention in the last few years is Online Grocery Shopping (OGS). However, the study of Online Grocery Shopping has been limited in number. To enrich the existing studies, this project examines the potential of OGS in India through a survey study. In general, the findings indicate that the conditions of the Indian market support the use of Online Grocery Shopping in India. Online groceries are gone up against with various difficulties. The general lack of practical experience in consumer needs and demands inhibits the growth of a profitable online grocery strategy even more complex. What different technological challenges consumers are facing and what kind of websites should be developed for the convenience and easy browsing? What is the customer expectations to fulfil their daily needs? In the context of above, understanding the consumer attitude towards online grocery shopping is very crucial. This study, will try to find key factors affecting their decision and finding out the acceptance level of online grocery services among Indian Consumers in near future.