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DC Field | Value | Language |
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dc.contributor.author | GUPTA, SACHIN | - |
dc.date.accessioned | 2019-11-28T10:19:29Z | - |
dc.date.available | 2019-11-28T10:19:29Z | - |
dc.date.issued | 2017-05 | - |
dc.identifier.uri | http://dspace.dtu.ac.in:8080/jspui/handle/repository/16993 | - |
dc.description.abstract | Patanjali Ayurved has become the third largest seller of FMCG products at the shelves of Future Retail. The number one is still Hindustan Unilever Ltd (HUL) followed by P&G, whereas, Patanjali was followed by rivals like GCPL, Dabur, Emami and few others. Seldom does a new company become the focal point of discussion at strategy meetings of FMCG giants. A company can take up to several decades to establish itself in the FMCG sector. Yet, Patanjali Ayurved, set up merely a decade ago, is challenging multinational companies such as Nestle, P&G and Unilever. Endorsed by Baba Ramdev - a man dressed in saffron robes and armed with the skills of a yoga master - the company is forcing these multinationals to rethink their business models and marketing strategies. Surely, the survey responses does not show the company to be a producer of goods of absolute perfection, but still the majority of the Patanjali customers are immensely satisfied with the products they use. There is a major positivity with the brand and its products, amongst the users. Customers are happy and satisfied to use Patanjali products, and a lot of them would even recommend the products to their family and friends. | en_US |
dc.language.iso | en_US | en_US |
dc.relation.ispartofseries | TD2745; | - |
dc.subject | PATANJALI | en_US |
dc.subject | FMCG | en_US |
dc.title | CONSUMER PERCEPTION TOWARDS PATANJALI PRODUCTS | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | MBA |
Files in This Item:
File | Description | Size | Format | |
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Sachin Gupta 2K15-MBA-47.pdf | 1.36 MB | Adobe PDF | View/Open |
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