Please use this identifier to cite or link to this item:
http://dspace.dtu.ac.in:8080/jspui/handle/repository/16993
Title: | CONSUMER PERCEPTION TOWARDS PATANJALI PRODUCTS |
Authors: | GUPTA, SACHIN |
Keywords: | PATANJALI FMCG |
Issue Date: | May-2017 |
Series/Report no.: | TD2745; |
Abstract: | Patanjali Ayurved has become the third largest seller of FMCG products at the shelves of Future Retail. The number one is still Hindustan Unilever Ltd (HUL) followed by P&G, whereas, Patanjali was followed by rivals like GCPL, Dabur, Emami and few others. Seldom does a new company become the focal point of discussion at strategy meetings of FMCG giants. A company can take up to several decades to establish itself in the FMCG sector. Yet, Patanjali Ayurved, set up merely a decade ago, is challenging multinational companies such as Nestle, P&G and Unilever. Endorsed by Baba Ramdev - a man dressed in saffron robes and armed with the skills of a yoga master - the company is forcing these multinationals to rethink their business models and marketing strategies. Surely, the survey responses does not show the company to be a producer of goods of absolute perfection, but still the majority of the Patanjali customers are immensely satisfied with the products they use. There is a major positivity with the brand and its products, amongst the users. Customers are happy and satisfied to use Patanjali products, and a lot of them would even recommend the products to their family and friends. |
URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/16993 |
Appears in Collections: | MBA |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Sachin Gupta 2K15-MBA-47.pdf | 1.36 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.