ASSESSMENT AND EVALUATION OF INTEREST-BASED SOCIAL NETWORK SERVICES

Abstract

The ISNSs are witnessing a growth patter in the west and a lot of users in India are also active on websites like Pinterest, Tumblr, Cucumber-town etc. While the established social networks like Facebook, twitter etc. has grown and become very generic, the interest-based networks are providing users with relatively smaller and relevant communities. Though not many of these have tried to integrate their on-line and off-line offerings, some startups like Tribesports have done it very effectively. It is expected that the ISNSs, which would effectively engage users off-line, too would find sustainability in future and thus the concept of neighborhood could be a key player for the future growth of Getwings. After the detailed empirical and primary research, recommendations were given at the end, some of which would hold important for any startup in general as well. This report is aimed to understand the trend of the interest-based social networking in the current scenario. It analyzes the current established interest based social network around the world and comprehensively analyzes their business model. This report finally proposes guidelines to launch an ISNS in Indian context and what all things to keep in mind while development and working of such ISNS.