A STUDY ON TRAVEL HABIT OF GENERATION Y

Abstract

Travel is basically defined as the movement of people from a particular geographical location to a distant location, either by walking, cycling, bike, bus, train, boat, plain or other means, with or without luggage mostly for the purpose of recreation, adventure, vacation, research, meeting people, trade, pilgrimage, health care or other purposes. Earlier travelling used to be a much slower, more dangerous and much more trade oriented, through the cultural and technological advancements travelling has evolved to be a faster, easier and more accessible process. Esteemed at over rupee symbol 50,000crores, tourism is the biggest administration industry in India, with a commitment of 6.23% to the national GDP and 8.78% to the aggregate work in India. In 2011, more than 8 million Indians making the most of their occasions abroad, while more than 560 million holidayed in India itself. In addition, the nation saw an incredible 5 million outside traveler entries around the same time. As per the World Travel and Tourism Council, India will be a worldwide tourism hotspot from 2012 to 2018. Curiously, the vast majority of the remote travelers spend more in India than in some other nation over the globe and visitor entries in India are relied upon to heighten by 22 percent every year. With the blasting residential tourism, the composition is sure about the divider. Tourism industry will proceed to extend and accomplish fleeting development rates throughout the following decade. The Indian travel industry has been growing at a rapid pace yet, there is very less academic research done on this sector when it come to Generation Y and their travel habits especially in India. In this report Generation Y has been classified as people between the 15-31 years of age group. The report is developed with an objective of analyzing the travel habits of Generation Y and understanding and exploring the penetration of a relatively new concept of walking tour in the Indian travel industry, through the Generation Y members.