FACTORS INFLUENCING USE OF AN ONLINE JEWELLERY AGGREGATOR

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DC Field	Value	Language
dc.contributor.author	SINGH, MEGHENDRA KUMAR	-
dc.date.accessioned	2019-11-05T07:31:55Z	-
dc.date.available	2019-11-05T07:31:55Z	-
dc.date.issued	2018-05	-
dc.identifier.uri	http://dspace.dtu.ac.in:8080/jspui/handle/repository/16806	-
dc.description.abstract	Aggregator is a website which collects related items of content & displays them or links up to them. Be it taxis (Ola, Uber etc.), hotels (Trivago, Oyo etc.), groceries (Zydos, Grofers), food (Swiggy, Munchery, Food Panda etc.), or travel (Make My Trip), aggregator business model has entered in & has disrupted many industries. This model involves organizing an unorganized and populated sector like taxis, hotels etc. and provides the services under one brand. There is potential for the aggregator business model in Indian jewellery industry. In order to understand this potential from customer’s perspective; an exploratory research was done on the topic – ‘Factors Influencing Use of an Online Jewellery Aggregator	en_US
dc.language.iso	en_US	en_US
dc.relation.ispartofseries	TD4408;	-
dc.subject	JEWELLERY	en_US
dc.subject	AGGREGATOR	en_US
dc.title	FACTORS INFLUENCING USE OF AN ONLINE JEWELLERY AGGREGATOR	en_US
dc.type	Thesis	en_US
Appears in Collections:	MBA

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