AN ASSESSMENT OF DIGITAL CONTENT IN THE PUBLISHING INDUSTRY

Abstract

Purpose – A strong correlation exists between the PLC management and marketing strategies of a Publishing company. There are clear indications that after opening of the Indian economy, to achieve more integration with the world economy, it is imperative that the Indian Publishing becomes globally competitive. This study is to find steps, plans, strategies and implementation procedures on the competitive advantage of the Publishing Industry in India. The position will be gauged by the following resources and capability parameters: - Availability of Content (Text or Reference) Editorial Capabilities Sales and Marketing Strategies Market Share and revenue Special Publishing Project Findings – It is very difficult to give a complete remark after conducting a research within such a limited time frame. However with the survey analysis it can be said that, the modern way of marketing strategies helps to find out the way to analysis the market status, content development & retain the bran equity in the market. Limitations – The study suffers from some major limitations like paucity of time and funds, Lack of knowledge, experience, previous literature and scarcity of other secondary information, respondent’s unwillingness/hesitation in providing confidential information and a general resistance to any opinion for change among Teachers & Parents.